“B” MAGAZINE

WHY
I am mother of a seven months baby. I love magazines but I don’t feel identified with most of parent’s magazines for babies.
I will like to create a magazine for young mothers. A modern, stylish, refreshing, and attractive view of maternity. It will be for women who want to be involved with their babies without giving up their identity.

TARGET AUDIENCE
This will be for young mothers between 25 and 35 years old, from a medium-high income level. This is orientated to urban mothers with college studies that have children less than three years.

NAME: "B"
“B” of baby, “B” of being
I choose this name because is simple, related with the topic, and it gives me a lot of flexibility in terms of design and content. The character of each issue will be printed and represented by the letter “B”.

CONTENTS
Each issue will be dedicated to a special topic.

Some examples could be:

- B GREEN (Baby Green): Dedicated to everything that has to do with babies and the environment.  

- B ROCK (Baby Rock): Dedicated to everything that has to do with babies and music.

STRUCTURE
01. Contents
02. Editors Letter
03. CATCH UP / catching up with the latest news.
04. “B” GOOD / times of relax: tips, places and products.
05. HEALTH / advice and information for under three years old babies.
06. COLUMN / written by a psychologist, covers educational topics.
07. FEAUTURE
08. SHOPPING / baby fashion
09. “B” OUT/ good places to go with babies
10. FEATURE
11. HOME MADE / things and tips for doing with babies at home
12. DAY BY DAY/ column written by a regular mother point of view.
13. FLASH BACK/ memory of childhood from interesting people.